Running the best ad campaigns and offering the best prices are important ways in which businesses can hope to attract new customers and increase their profit margin but sometimes, even more may be needed. You see, if customers feel uncomfortable with their experience when visiting your store, they may not return, and instead, they may begin patronizing one of your competitors in the area. 

While the design and condition of the store's interior are very important, customers also want to enjoy a parking experience that will not cause them discomfort. Business owners who are still forcing their customers to park on rough gravel or a cracked concrete surface may actually be the cause of existing customer loss and an inability to attract new ones. 

Asphalt provides a smooth, safe surface

Whether parking their car or walking from their car to your store entrance, customers appreciate an attractive surface that is smooth to both walk and drive on. Unlike rough gravel or cracked and broken concrete, asphalt is less likely to cause customers to trip when walking or their vehicles to jerk or bounce when driving. In addition to the attractiveness of an asphalt paved parking lot, business owners may also find that they receive fewer reports of damage to vehicles or trip-and-fall accidents by customers and pedestrians when using an asphalt parking lot surface. 

Asphalt can reduce the pooling of rainwater and melting snow

Another benefit provided by asphalt pavement when used in a business parking lot is that it is designed to be porous. Unlike concrete parking lots which cause water to drain toward the nearest low area or gravel lots which turn into a muddy mess, porous asphalt for parking lot use allows rainwater and melting snow to filter through and seep into the soil below. In addition to keeping the parking lot drier and easier for customers to navigate, a porous asphalt parking lot can also help to reduce the risk of flooding from overloaded storm drains. 

Asphalt is affordable and easy to install

Asphalt paving can also benefit business owners by offering an affordable parking lot surface that is also easy to install. With no need to install concrete forms and add wire to help prevent the surface from cracking, asphalt pavement can usually be installed and ready for use in a matter of days. 

Business owners who would like to get additional information about installing this type of surface will want to contact a paving company—such as General Paving & Construction.